Lifecycle Technical & Analytics Manager (Marketing)

About Us

MoneyLion is a digital financial platform on a mission to rewire a broken banking system that applies a one-size-fits-all approach to personal finance. Since our launch in 2013, we’ve engaged with over 8.5 million hard-working Americans, with a focus on empowering them to take control of their finances to achieve their life goals. Our award-winning platform delivers holistic banking, lending and investing solutions while surrounding each customer with personalized tools, content and advice relevant to their unique financial situation -- all in a single app.

We pride ourselves on being the most innovative team in Fintech, and all of our team members are passionate about making a difference in people’s lives. We work fast, collaborate always and, above all else, we do it for our customers.

MoneyLion is headquartered in New York City, with offices in Sioux Falls, and Kuala Lumpur, Malaysia, and we also support remote team members around the globe.

About the Role

The Senior Marketing Analytics Manager, Lifecycle Marketing manages marketing analytics for omni-channel programs at all stages of the customer journey, in order to improve key customer metrics: activation, spend, retention, and reactivation. This role requires cross-functional collaboration with Product, Creative, Analytics, and Engineering teams to achieve aggressive growth targets. This role will be measured through the ability to drive customer engagement, product usage, retention, lifetime value, and revenue growth, as part of Lifecycle team goals.

Key Responsibilities

  • Work with the full cross-functional team (product, engineering, compliance, risk, marketing and customer operations) as well as external vendors and partners to execute on the strategic vision and drive day to day operational results
  • Partner with Marketing, Product, Data Science teams, and other stakeholders to develop engaging and effective lifecycle campaigns.
  • Creating and maintaining reports and dashboards that reflect lifecycle marketing funnel stages through Amplitude and Periscope.
  • Manage relationship with the Engineering team to optimize existing segment events for lifecycle campaigns.
  • Ensure that all campaigns are built and executed in line with brand standards.
  • Manage list growth strategies, such as segmentation, personalization, and monitoring subscriber health
  • Lead product transactional comms and regulatory comms
  • Responsible for Lifecycle App Store Optimization (ASO), Trustpilot/BBB/Wallethub and NPS review strategies and reporting

About You

  • 6-8 years relevant marketing experience preferred, highly qualified entry level applicants will be considered
  • Strong analytical skills and deep experience with data analysis and report building
  • Experience working with email marketing platform, including managing campaigns, creating journeys, setting up A/B tests, and reporting results
  • Strong project management, execution and problem-solving skills
  • Knowledge of email and mobile marketing trends
  • Passion for understanding the customer and finding solutions to improve their experience
  • Ability to multitask and be flexible and nimble in a fast-paced startup environment
  • A team player that can work with multiple teams and stakeholders to achieve common goals

What We Value

We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the MoneyLion Pride is passionate about fintech and ready to give 100% in helping us achieve our mission..

Working At MoneyLion

At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:

  • Competitive salary packages and bonuses
  • Comprehensive medical, dental, vision and life insurance benefits
  • Equity based compensation
  • Wellness perks
  • Paid parental leave
  • Unlimited Paid Time Off
  • Learning and Development resources


MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.