Lifecycle Marketing Manager (Marketplace)

About Us

MoneyLion is a digital financial platform on a mission to rewire a broken banking system that applies a one-size-fits-all approach to personal finance. Since our launch in 2013, we’ve engaged with over 8.5 million hard-working Americans, with a focus on empowering them to take control of their finances to achieve their life goals. Our award-winning platform delivers holistic banking, lending, and investing solutions while surrounding each customer with personalized tools, content, and advice relevant to their unique financial situation -- all in a single app.

We pride ourselves on being the most innovative team in Fintech, and all of our team members are passionate about making a difference in people’s lives. We work fast, collaborate always, and, above all else, we do it for our customers.

MoneyLion is headquartered in New York City, with offices in Sioux Falls, and Kuala Lumpur, Malaysia, and we also support remote team members around the globe.

About the Role

The Lifecycle Marketing Manager is the heart of the member relationship and an active participant in nurturing the value of the customer’s experience and product journey. The role oversees customer account growth and retention for our growing Marketplace Partner Solutions team that powers direct-to-consumer partnerships for the MoneyLion Marketplace. The Lifecycle Marketing Manager has primary corporate leadership responsibility to develop workflows that advance product penetration, increase account growth and user retention, and ensure active usage.

Key Responsibilities:

  • Manage the lifecycle marketing and customer onboarding programs for different customer segments to increase active usage, cross-sell, up-sell, retention and minimize, churn
  • Drive the firm’s engagement and lifecycle strategy which including product activation, retention, and loyalty
  • Develop and manage the marketing roadmap for all Growth/Marketing team initiatives, in alignment with quarterly business objectives and product roadmap/launch timelines
  • Manage a high-performing team of marketing and project managers; oversee daily operations to ensure that key business objectives are met or exceeded
  • Proactively partner with cross-functional teams (product, creative, design, analytics, operations, customer service, business development) to execute marketing campaigns and analyze program/campaign effectiveness.
  • Define business cases and prioritize among competing initiatives to meet ROI goals.
  • Continually test and learn from different approaches with an eye to optimize against goals.
  • Generate reports to track campaign channel results
  • Own the implementation of lifecycle and marketing triggers to generate member feedback, via NPS and TrustPilot
  • Manage the CRM platform and communications channels; ensure that it integrates seamlessly with other business platforms, deploys customer campaigns accurately and effectively, and captures needed customer events & activity through all stages of the lifecycle.

About You

  • 8-10+ years of work experience in Marketing, Growth, Business Analytics, or Strategy Consulting; minimum
  • 5 years in Growth Marketing function, with experience in B2C mandatory, and experience in consumer finance and credit cards preferred
  • A love of data – can analyze a marketing funnel to size growth opportunities, build tests to measure the impact, and synthesize raw data into actionable campaigns for new and existing initiatives Structured thinker and ability to solve complex problems and manage projects
  • Distinctive problem solving and analytical mindset, using both qualitative and quantitative data to guide strategy
  • Demonstrated track record in growth experimentation and lifecycle marketing
  • Knowledge of human behavior, growth psychology, and life trigger marketing and best practices
  • The candidate should have an understanding of fintech peer group, disruptors, vendor landscape, and emerging providers
  • Candidate should have experience working cross-functionally including Product, Analytics, Engineering, Business Development, and CRM platforms
  • Knowledge of digital marketing channels (SEM, SEO, social, landing page optimization) Experience with mobile apps measurement (user acquisition, re-engagement) Strong presentation skills a must
  • Self-starter with a drive to succeed in a quickly changing business environment
  • Bachelor’s degree